"You wouldn’t go to a car website and click the buy button without doing a little research, seeing the car, or taking a test drive, would you? Of course not. Large purchases require time for consideration. You have to compare features, hop in the driver’s seat, and kick the tires a few times. The same goes for a prospective student or parent looking for the right school."
In this White Paper:
- Map Out the Student Journey
- Using Content to Convert Leads
- Creating Content
- Driving Traffic to Offers: The CTA
- The Transaction: Landing Pages & Forms
- Taking Leads from First Conversion to Application