We contacted Stratagon through the HubSpot partner portal because we wanted to more effectively use the platform. That was an important part of what has gotten our marketing program able to generate ROI.
One of the benefits that Stratagon has given us is really looking at our tactics holistically and pushing us to connect the strategy to what we are doing every day. I appreciate that they constantly push back on us.
The internal team at Caktus Group invested in HubSpot to increase their marketing reach, yet they wanted to ensure they were effectively optimizing the platform. Ian Huckabee reached out to Stratagon through the HubSpot Solutions Partner directory for a marketing audit, and learned more about Stratagon’s capabilities, including the Kickstart program, where our team does a deep dive to assess all marketing efforts, optimize HubSpot, and formulate a plan of action moving forward.
Through this partnership, Caktus Group realized that they needed to add a new persona to their target audience to effectively grow their sales capability. The Stratagon account team built out a content strategy and launched a new blog specifically catered to this new persona, which has significantly helped their marketing program to generate ROI. Stratagon has also helped Caktus with landing page design and development, content writing, and targeted digital advertising campaigns.
CAKTUS GROUP
Caktus Group is a development firm of web and SMS experts that specializes in discovery workshops, team augmentation, and custom web app development within Django and Python. They focus on solid internal and external partnerships to develop the most valuable features first and build scalable apps with their sharp team of experts to impact millions worldwide.
Force Management has a niche audience and sought a strategic partner for campaigns to reach their target personas. They needed support from an agency to provide strategy and execution for their Account-Based Marketing (ABM) campaigns to strategically target new accounts to drive awareness and nurture a specific set of companies through digital display advertising. The marketing team needed a unified strategy to bring together all portions of their plan to enable the sales team to succeed.
Through discovery and strategy sessions, Stratagon identified opportunities to integrate all communication channels including social (paid/non-paid), email, and direct mail. We have been able to incorporate both traditional and digital activities to influence the sales cycle and increase revenue for the organization. Within the first six months of the ABM campaigns, Force Management engaged with execs in specific companies that are otherwise very difficult to reach. Our ongoing partnership includes digital marketing and inbound services, paid digital advertising, and experiential marketing.
FORCE MANAGEMENT
Force Management works in the B2B space by providing customized sales consulting and training services to high-technology organizations. Their Command Series helps companies increase sales revenue by training them to repeatedly sell on value while aligning cross-functionally on their differentiation and what’s most important for their buyers.
Certis USA sought an agency partner who was deeply rooted in both marketing expertise and industry experience to be able to effectively navigate and target the B2B marketplace within the realm of agriculture. They needed a strategy to align their marketing and sales practices and educate prospects throughout multiple levels of distribution from distributors/retailers to growers as the end users. Their unique product offering also needed specific messaging tailored to reach audiences effectively in both organic and traditional growing environments.
The Stratagon account team performed a deep dive into processes and products in order to develop goals and KPIs for improvements and boosting sales. Through this ongoing partnership, our team collaborates with Certis for full multi-channel marketing services, including web design and development, digital and print advertising, and experiential / trade show integrated media campaigns. Our team is an extension of their business operations nationally as they grow and develop new product launches.
Certis USA
Certis USA is a leading manufacturer and distributor of a broad line of biopesticide products for specialty agricultural and horticultural markets and the home and garden market. Their products provide valuable solutions by meeting the challenges faced by today’s growers who are seeking sustainable alternatives, resistant pest management and harvest solutions, and low pesticide residues for market flexibility and export accessibility.
