Effective marketers should be able to tie every single lead; customer and dollar back to the marketing initiative that created them. That is the power of closed-loop marketing.
Closed-loop marketing cuts through the widespread vagueness of marketing myths and assumptions and reveals real data about the success (or failure) of your marketing efforts.
Download our "Introduction to Closed-Loop Marketing: How to Fix a Broken Loop" White paper to take the blindfolds off and focus on actual results rather than fuzzy metrics.
By reading this white paper, you will learn:
- Why it is important to set tracking codes
- Why it is important to set tracking URLs for ads, emails, and offline events
- How to to associate a visitor's online session with their lead information
- How to ensure that your sales team is properly closing leads
