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"You wouldn’t go to a car website and click the buy button without doing a little research, seeing the car, or taking a test drive, would you? Of course not. Large purchases require time for consideration. You have to compare features, hop in the driver’s seat, and kick the tires a few times. The same goes for a prospective student or parent looking for the right school."

In this White Paper:

  • Map Out the Student Journey
  • Using Content to Convert Leads
  • Creating Content
  • Driving Traffic to Offers: The CTA
  • The Transaction: Landing Pages & Forms
  • Taking Leads from First Conversion to Application 

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