A Guide for Higher Education: Turn Early Stage Conversions Into Applicants

"You wouldn’t go to a car website and click the buy button without doing a little research, seeing the car, or taking a test drive, would you? Of course not. Large purchases require time for consideration. You have to compare features, hop in the driver’s seat, and kick the tires a few times. The same goes for a prospective student or parent looking for the right school."

In this White Paper:

• Map Out the Student Journey
• Using Content to Convert Leads
• Creating Content
• Driving Traffic to Offers: The CTA
• The Transaction: Landing Pages & Forms
• Taking Leads from First Conversion to Application