---
title: "Evaluate a Marketing Agency: A Marketer's Guide"
description: It's necessary to be cautious about what marketing agencies you choose to partner with. Read our insider tips to ensure a successful match!
---

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# Read our insider tips to ensure a successful partnership.

Evaluate a Marketing Agency: A Marketer's Guide

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**In today's data-driven world, marketers have to be smart about which agencies they choose to partner with.**

Especially when 72% of CEOs think marketers "are always asking for more money, but can rarely explain how much incremental business this money will generate," according to the Fornaise Group.

To get an idea of how marketers like you go about evaluating potential or existing agency partners, we talked to several of our customers who work with agencies to uncover the 8 criteria you should use to evaluate agency effectiveness.

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