Savvy marketers read all about marketing automation and their eyes glaze over with all the promised time-saving, job-glorifying, client-satisfying tools and tips that accompany marketing automation tools.
Marketer's go through many stages before they commit to, and fall in love with a new process.
Let's Explore.
- Confusion stage: Should you automate?
- Decision stage: Software, software and more software
- Planning stage: Take a deep breath and dive!
- Implementation stage: The messy bits
- Feel smart stage: Post “Go Live”